How we built a site to shed light on the impact immigrants have on growing the US economy.

The Client

Though their contributions look different in each state, immigrants are helping to grow the US economy everywhere. Map the Impact is an interactive campaign that helps users explore the many ways immigrants have helped grow the US economy.

The Opportunity

Immigrants are helping to grow the US economy everywhere, not just in the places that we expect (like our biggest cities). They are helping to fill labor shortages on America’s farms, starting businesses that employ US workers, and developing the cutting-edge products that make America the world’s preeminent innovation hub. This map is a survey of just some of the research on how immigrants are making an impact in each of the 50 states.

The Opportunity

Immigrants are helping to grow the US economy everywhere, not just in the places that we expect (like our biggest cities). They are helping to fill labor shortages on America’s farms, starting businesses that employ US workers, and developing the cutting-edge products that make America the world’s preeminent innovation hub. This map is a survey of just some of the research on how immigrants are making an impact in each of the 50 states.

This map also shows how immigrants’ entrepreneurial spirit is driving economic growth in some states, and making small but growing contributions in others. Across the country, immigrants started businesses at much higher rates than the native-born, and immigrants had higher rates of business ownership overall. In many cases, immigrants or their children founded some of each state’s largest and most iconic companies. In each case, immigrant businesses are adding economic value and creating jobs for Americans.

The Results

We designed and developed Map the Impact using HTML5, CSS3, jQuery, and Django, a Python-based application framework. The map was built to be dynamic and highly-intuitive, utilizing cutting-edge technology to enhance the user experience, and increase actions and social sharing.